17 November, 2023

Input sought on future of Flagstaff Hill

WARRNAMBOOL residents are encouraged to have a say on a proposed new vision for Flagstaff Hill.

By Staff Writer

Residents are being encouraged to have their say on the future of Flagstaff Hill.
Residents are being encouraged to have their say on the future of Flagstaff Hill.

Council last week voted to release details of the ‘Flagstaff Hill Re-Imagined: Vision and Opportunities Plan’ for community feedback. 

The plan describes a preferred option for the future use of the prominent site that includes public and private investment in activities that could include a geothermal/wellness facility, accommodation, a function and event space, a First Nations experience and hospitality and dining attractions that could include a distillery or brewery. 

“Flagstaff Hill Maritime Village, created by the community and council, has operated as a visitor attraction since the 1970s,” Warrnambool mayor Cr Ben Blain said. 

“Over the past decade we have seen attendances fall away despite investment and changes including an upgrade to the sound and light show.” 

Visitor numbers to the attraction has seen a decline of around 30,000 annually from 2009 to 2019. 

Investment and re-investment into the sound and light show has not resulted in the creation of additional visitation to the site or improved the financial operating performance of the attraction. 

Earlier this year council consulted with the community and key stakeholders about the future of the site and how to make the best use of it. 

The consultation process attracted more than 500 responses, which highlighted a clear appetite for change. 

“It’s a magnificent site with an amazing view across to Lady Bay. There’s so much potential there but we need to change our approach in order to make it a more viable proposition,” Cr Blain said. 

“Council is encouraging all residents to go to where they can read the new plan and let council know what they think the future of Flagstaff Hill should be.” 

A printed copy of the plan is also available at the Civic Centre front counter at 25 Liebig Street, Warrnambool. 

Community feedback will close at 5pm next Tuesday November 21. 


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