Community
13 November, 2026
Store launches wishing tree appeal
A MUCH-loved Christmas tradition has returned to Kmart Warrnambool, with locals invited to once again help spread some festive cheer to those doing it tough.
Now in its 39th year, the Kmart Wishing Tree Appeal was launched this week, bringing Kmart, The Salvation Army and local communities together to provide practical support for people and families doing it tough this upcoming festive season.
Locals who are able to do so, are encouraged to purchase a gift and place it under the wishing tree.
Warrnambool store manager Lisa Wood said the appeal was unique because it was Australia’s largest and longest-running gift collection drive.
It supports children, adults, seniors and families experiencing hardship on a national scale.
“The strength of the wishing tree appeal is how simple it is to get involved,” Lisa said.
“Whether you’re donating a gift, making a financial contribution or organising something through your school or workplace, every contribution helps.
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“Our team is proud to help the Warrnambool community support others. For someone experiencing hardship, a gift can be a reminder that they’re remembered and that their community cares.”
Since its inception in 1987, more than 14 million gifts have been distributed to people in need.
This year, there is a particular need for gifts suitable for teenagers and gifts to help families spend time together.
This includes outdoor equipment, board games, headphones, gift cards, educational toys, backpacks, and arts and crafts.
Locals can help by placing a new, unwrapped gift under the tree at Kmart Warrnambool or by making a financial contribution either in-store or online at kmart.com.au/kmartwishingtree.
