Community
16 January, 2026
Students develop no vape, all game campaign
WARRNAMBOOL teenagers have developed a new anti-vaping campaign that swaps scare tactics for a simple message - vaping can stop you enjoying the things you love right now.
The campaign was created by Emmanuel College students Eve McGrath, Sophie Ryan, Emily Porter, Liddell Cooper and Rushleigh Jeffries as part of their Fit4Life class.
Rushleigh said that rather than trying to scare young people with long-term consequences, the aim was to show how vaping can impact life in the short term.
“We have two slogans - out of breath out of game, and no vape, all game,” she said.
“A lot of teenagers that we know play sports. Having it connect to that we thought would really resonate with them because that’s their social outlet, that’s how they connect with peers.
“If they can see how vaping can impact their performance, they might not do it.
“It’s not just people who play sport, for you, ‘all game’ could be anything in life.”
Fit4Life students worked in teams to draft an anti-vaping campaign, with the winning team going on to further develop it with assistance from One Day Studios.
The finished result is a 30 second video that will be shown at the cinema and on social media, as well as posters to be displayed in schools and in public areas frequented by young people.
“It was so fun to make it and then to really see what we created come to life,” Rushleigh said.
“Making it more real, with acting and proper cameras, it was really cool and it’s spreading a great message.”
One Day Studios founding producer Gareth Colliton said the students had a well thought out campaign.
“The winning team had written something that was really strong, so it made it quite easy to turn that into a professional production,” he said.
“It’s all about the writing and they’d written a really good 30-second ad, so they were a pleasure to work with.”
Warrnambool mayor Cr Ben Blain congratulated the students on their hard work to improve the health of their peers.
“This is a powerful campaign because it speaks directly to young people in a language they understand, and it’s been created by young people themselves,” he said.
“It’s really encouraging to see these students thinking not just about their own health, but about the wellbeing of their friends and teammates.
“They’re setting a great example for our whole community.”
Funded by VicHealth, the co-design project is part of the Barwon South West Vaping Prevention Coalition’s efforts to tackle vaping among young people in our region.
The coalition is a partnership with the Barwon South West Public Health Unit and Barwon Adolescent Taskforce as well as local councils, health services and community organisations in the Greater Geelong, Colac Otway, Surf Coast, Corangamite, Warrnambool and Glenelg local government areas.
To get the facts and see vaping for what it is visit www.uncloud.org.
