14 October, 2023

Your chance to Level Up

LEADING creative business thinkers will share insights at next month’s Level Up event, to be held in Warrnambool.

By Staff Writer

Warrnambool City mayor Cr Debbie Arnott said the Level Up conference was about encouraging business operators in the south west to unlock their creative super powers. 

“Level Up 23 is a one-day program that provides business owners with inspiration and ideas to take them to the next level,” Cr Arnott said. 

“This year, Level Up explores how we can recapture the creativity that comes to us naturally as children but which can sometimes be lost as we journey through life.” 

And with the ever-evolving intrusion of AI (artificial intelligence) and market disruptors, it’s never been more important to nurture a culture of creativity. 

Alex Wadelton from The Right-brain Workout leads a stellar list of guest speakers for the event. 

Alex will be joined by Dani Pearce, CEO and founder of Merry People gum boots and Nick Pearce, co-founder of streetwear clothing social enterprise HoMie. 

Alex said regaining the confidence to think creatively was a key and that while it was easy to go with the flow, thinking creatively provided people – and businesses – with the opportunity to stand out in a crowd and to have more fun.

“Free your mind, drop the ego a bit and don’t worry about saying something stupid. Have fun and you’ll put more smiles on people’s faces,” Alex said. 

“Creativity is not just for artists and elites, it’s for kids, parents, businesses, everyone.” 

Alex will also talk about AI and how it might be used. 

He said AI at times seemed “frightening and scary” but could also be viewed as a tool in the same way as Photoshop and Canva were tools. 

He said AI might hold the potential for small and medium-sized businesses to compete with larger businesses. 

Participants will also hear from the best in all things business events – Business Events Victoria. 

After their morning presentations, Alex, Dani and Nick will host small group workshops in the afternoon, which are not to be missed. 

The event will be held at Lighthouse Theatre on Tuesday, November 14 from 9am, with workshops set to start at 1.20pm.

For tickets and more information head to


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